Marketing and Early Stage Growth

We are delighted to have John Deschner of Maximum Effort, who will discuss branding and marketing strategies for early stage companies.

John Deschner is an experienced marketing leader with more than 20 years of building industry-leading teams. John recently joined Maximum Effort, the creative group founded by Ryan Reynolds, where he does whatever he’s asked to do. He most recently served as Managing Director at Condé Nast’s CNX, where he led a team of 400 employees in 12 countries. John was also President of MUCIFER, his own brand strategy, creative and content consultancy. Prior to Condé Nast, John was Chief Innovation Officer and Managing Director of TBWA/Chiat/Day LA, where he oversaw the growth of their content and digital operations and worked with clients ranging from QuickBooks and Airbnb to the Grammys. Before that, John was the CEO of Ogilvy Malaysia, where he managed a group of agencies and helped scale the company into a formidable digital and social advertising partner, and managed regional relationships with Nestle and Heineken. Additionally, John was executive vice president at Deutsch North America, where he worked with Target, Taco Bell, and Volkswagen, and was instrumental in expanding the agency’s digital, mobile, and social businesses. He’s also held senior roles at AKQA (handling ESPN, Bethesda Softworks, and Delta), Crispin Porter + Bogusky (Domino’s), and Proteus (T-Mobile).

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